Why Use Custom Label Printing
Customised labels provide businesses a practical solution for communicating their identity. Whether applied on packaging, employee badges, or marketing items, they communicate more than information — they promote your brand values and contribute to consumer recognition.
Reasons to Use Custom Labels
1. Brand Identity
Clear, visual labels strengthen your image. A well-placed logo or recognisable colour palette can make your product stand out and leave a mark with consumers.
2. Usability and Appearance Combined
Labels are not just for decoration — they deliver vital information such as safety data. At the same time, they can still reflect your visual language to support cohesion.
3. Cross-Sector Use
From retail, events, and gifting, custom labels are suitable for multiple sectors. They can be produced using fit-for-purpose materials — waterproof, foil, matte — depending on the product environment.
Strengthening Workplace Interaction with Name Tags
Employee name badges promote accountability and approachability. Giving staff the option to customise theirs boosts morale and helps clients know who they’re engaging with, which supports service quality.
Boosting Customer Trust
When customers are familiar with your labels, they feel reassured. You can also showcase sustainability efforts or ethical sourcing through label messaging, strengthening brand alignment with modern consumers.
Low-Cost and Efficient Promotion
Instead of high-budget media campaigns, a label acts as a everyday form of brand presence. Every item that leaves your premises acts as a marketing impression — efficient, long-lasting, and budget-friendly.
Selecting a Label Printing Partner
A well-regarded printing company should have flexible minimum order options, advice on materials, and consistency in colour and quality. Whether you require luxury finishes, the supplier should support your sector and order size needs.
FAQs
What materials are available for custom labels?
Common choices include standard paper, suited for different conditions like cold storage, moisture, or direct handling. Your supplier should recommend based on use.
What is the usual turnaround time?
Depending on print run size and finishing, allow between 3–14 days. Urgent jobs may be accommodated at extra cost.
Can I place small orders?
Yes, many services now offer low MOQ — perfect for trials or boutique products.
Are labels suitable for all types of goods?
Yes, but confirm that materials meet safety or compliance needs. For instance, food items may require FDA/EU-compliant adhesives and inks.
How should I approach the label design?
Stick to brand fonts, use clear text, and make sure the print size is readable. Include all mandatory info, and if unsure, consult the printer’s design team or use their templates.
Ready to Order?
If you're planning to refresh your product packaging, consider working custom label printing with Northern Label Systems. Their expertise and broad material range can help you deliver exceptional results across all your labelling needs.